A vision statement is a declaration of an organization's long-term aspirations and the desired future state it aims to achieve. It should be inspiring, ambitious, and provide a clear picture of what the organization wants to become.
Example vision statement:
"To create a world where everyone has access to clean, sustainable energy, transforming how we power our future."
A mission statement describes the organization's purpose, what it does, who it serves, and how it delivers value. It focuses on the present and outlines the fundamental reasons for the organization's existence.
Example mission statement:
"We empower communities by developing and implementing innovative renewable energy solutions, providing affordable clean power while fostering environmental sustainability and economic growth."